Pioneering Care After Crisis: It All Starts with the People

[The content of this article has been produced by our advertising partner.] When the devastating fire broke out at Wang Fuk Court in Tai Po on 26 November, the response from City University of Hong Kong (CityUHK) did not begin with a strategy memo. “In fact, since the very beginning, it was not a strategy,” says Professor Cherry TAM,  Associate Professor from the Department of Social and Behavioural Science (SS). “We viewed it as our expertise, our responsibility … our aim is to care for people.